Our Story
I developed a deep frustration with the dog health industry after trying to find quality dog health products at an affordable price point. All the products out there seemed to be full of nasty chemicals or made from ineffective formulas. I knew there must be a better way.
We partner with world class pet nutritionists to create effective formulas that actually work. Our promise to dog owners:
Clean Label Ingredients. No fillers, preservatives, or artificial flavorings will ever be found in our products. Ever.
Effective Custom Formulas. Created with world-leading pet nutritionists and backed by the latest scientific research.
Backed by Vets. Alongside our nutritionists, we consult with veterinary experts to make the products as effective as possible.
Bowl Licking Deliciousness. Because we know how much of a big deal taste is for your dog. All products are taste tested for extra yum.
Made in The UK. We make and test everything in the UK to ensure the highest possible quality standards.
We’re so happy to have you in the pack.
George 🐶💚